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정윤혁 교수님.jpg

Yoonhyuk, Jung

(Research group 3 - Leader)

Associate Professor,

Media & Communication, Korea University

Interested in New media, Technology industries, User study

Degree PhD



He holds a Ph.D. in Business Administration (Information Systems & Decision Science) from Louisiana State University. He previously served in the School of Business Administration at the Ulsan Institute of Science and Technology (UNIST), and currently teaches Media Management, Media Technology, and Data Mining at the School of Media & Communication at Korea University. He served as the editor-in-chief of the journal <Information Society & Media> and the vice-president of the Korean Media Management Association, and is currently the vice-president of the Korean Association for Information Society.

​Website address:

Main Research Area

His main research areas are digital platforms and the media industry. Recently, in order to comprehensively understand the impact of information and communication technology, he examines side effects (eg, privacy fatigue, digital surveillance, digital media addiction) caused by the spread of information and communication technology. His current research interests include social representations of information privacy in the pandemic age, users’ response to AI’s voice attributes, and exploration of the webtoon ecosystem.

​Research achievements

1. Jung, Y., & Park, J. (2018). An investigation of relationships among privacy concerns, affective responses, and coping behaviors in location-based services. International Journal of Information Management, 43, 15-24.

2. Choi, H., Park, J., & Jung, Y. (2018). The role of privacy fatigue in online privacy behavior. Computers in Human Behavior, 81, 42-51. (corresponding author)

3. Jung, Y., Pawlowski, SD, Kim, HW. (2017). Exploring associations between young adults' Facebook use and psychological well-being: A goal hierarchical approach. International Journal of Information Management, 37, 1391–1404.

4. Ahn, J., & Jung, Y. (2016). The common sense of dependence on smartphone: A comparison between digital natives and digital immigrants. New Media & Society, 18, 1236–1256. (corresponding author)

Jung, Y. (2011).

5. Understanding the role of sense of presence and perceived autonomy in users' continued use of social virtual worlds. Journal of Computer-Mediated Communication, 16, 492-510.

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