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Sang-woo, Lee

(Research group 5 - Leader)


Graduate School of Information, Yonsei University

Research Interest 

Multidisciplinary analysis of media/contents/entertainment/IT convergence industry

Degree PhD



He graduated from Yonsei University's Department of Chemistry, received a master's degree from Michigan State University and a Ph.D. from Indiana University. He worked as a researcher at the Central Research Institute of LG Chem for one year, and from 2002 to 2008, he worked as a researcher for information and communication policy at the Communication Broadcasting Policy Research Office. From 2012 to the present, he is a professor at the Graduate School of Information at Yonsei University.




[1] Hye-rin Lee, Lee Sang-woo. (2020). A study on the influence of the attractiveness of intelligent virtual assistants and quasi-social interactions on the product attitude of voice shopping users. Information Society and Media, 21(1), 55-82.

[2] Bae Hyun-jin, Lee Sang-woo. (2020). A study on user perception of personalized recommendation service platform according to content characteristics. Korean Journal of Broadcasting, 34(3), 5-42.

[3] Lee, SY, & Lee, SW (2020). Social Media Use and Job Performance in the Workplace: The Effects of Facebook and KakaoTalk Use on Job Performance in South Korea. Sustainability, 12(10), 4052.

[4] Ham Min-jung, Lee Sang-woo. (2019). The perceived possibility of substitution for TV broadcast programs of Naver TV Cast clip images. Journal of the Korea Contents Association, 19(6), 92-104.


[1] Lee, S. Y., & Lee, S. W. (2018). The effect of Facebook use on office workers’ job performance and the moderating effects of task equivocality and interdependence. Behaviour & Information Technology, 37(8), 828-841.

[2] Seung Yeop Lee & Sang Woo Lee (2022) Facebook Use and Job Performance: The Mediating Effects of Social Capital, Knowledge Sharing, and Job Satisfaction, International Journal of Human–Computer Interaction, DOI: 10.1080/10447318.2021.2002045

[3] Kyu Tae Kwak, Seung Yeop Lee, You Jin Song & Sang Woo Lee (2022) Perceived authenticity and corporate legitimacy of Internet portal CSR activities: focused on Korean Naver user, Information, Communication & Society, DOI: 10.1080/1369118X.2022.2041699

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