Organization

Center organizational structure and role

The Smart Media Service Research Center is composed of five detailed projects: OTT-based technology, intelligent technology, technology market data science research, content research, and platform research.
It mainly aims to proceed with research that can create synergy by sharing detailed projects: trends in OTT service, literature research, and related data.
Convergence research between five projects or with external researchers is conducted by sharing the research results of detailed projects through monthly seminars.

Detailed task

[Project 1 Research Contents] Project 1 intends to research OTT broadcasting communication base technology.

To conduct research on broadcasting communication base technology for improving the mobility perception of user-centered OTT service and quality of service experience.
In particular, based on AI technology, we plan to conduct timely research to detect harmful videos that have been a problem in the recent Nth room incident or to analyze cases of tampering with deep fake videos.

[Project 2 Research Contents] Project 2 intends to research convergence technology of neuroscience and artificial intelligence for developing OTT service.

To conduct research with the following goals: developing neuro-marketing application technology related to OTT media content, producing content based on artificial intelligence analysis and developing real-time prediction technology, developing artificial intelligence-based image quality analysis technology, and image deterioration improvement technology.
Plan to establish an S/W, H/W-based platform to implement a proof-of-concept for judging the applicability of core technologies.

[Project 3 Research Contents] Project 3 is to conduct data science research on OTT technology and the market.

Research using data science methodology is conducted by securing differentiated data related to OTT through research cooperation with companies.
Through the thesis, patent, and market analysis (3P: Patent, Paper, Product), we intend to maximize synergy within the research center by sharing the findings of future OTT promising technologies with researchers of other projects.

[Project 4 Research Contents] Project 4 intends to research OTT content production and products.

To improve understanding of OTT-centered smart media-based content production, the current state of content product, and content-based IP strategy, we intend to conduct literature research, attend domestic and international academic conferences, and hold seminars.
For education and status analysis, we plan to conduct research through tours of production and platform companies, and interviews with working-level staff.

[Project 5 Research Contents] Project 5 plans to research the OTT platform and market promotion policy.

Carrying out a user survey and empirical analysis to analyze competition between traditional media and OTT service
Examining consumer perceptions of the media platform's competitive relationship through user group interviews, etc.
Having in-depth interviews with experts to revitalize the OTT service industry and establish a regulatory system
Taking legal experts advice on the enactment of the Integrated Broadcasting Act and the direction of the horizontal regulatory system, etc